Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.

2. How We Use Cookies

The HSM Health Institute website uses cookies for the following purposes:

• To ensure the website functions correctly
• To remember your cookie consent preferences
• To analyze how visitors use our website so we can improve it
• To measure the effectiveness of our marketing activities

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be disabled. They include:

• Session cookies that keep you connected as you navigate between pages
• Security cookies that protect against cross-site request forgery
• CookieYes consent management cookies that remember your cookie preferences

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website. All data is aggregated and anonymous.

• Google Analytics 4 (GA4) — collects data on page views, session duration, device type, and traffic sources. IP addresses are anonymized. Data is processed by Google LLC under their privacy policy.

3.3 Marketing Cookies

These cookies are used to measure the reach and effectiveness of our marketing content. They may share data with third-party platforms.

• Meta Pixel (Facebook Pixel) — tracks website visits and actions to measure advertising performance on Meta platforms (Facebook, Instagram). Data is processed by Meta Platforms Inc. under their privacy policy.

4. Your Cookie Choices

When you first visit our website, you will be presented with a cookie consent banner managed by CookieYes. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences by category.

You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website.

You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect the functionality of the website.

5. California Residents — CPRA Cookie Rights

Under the California Privacy Rights Act (CPRA), analytics and marketing cookies may constitute “sharing” of personal information with third parties (Google, Meta) for cross-context behavioral advertising purposes. California residents have the right to opt out of such sharing.

You may exercise this right at any time by:

• Using the cookie preference center accessible from our website footer
• Contacting us at info@hsmhealthinstitute.com — subject line: “California Cookie Opt-Out”
• Contacting us via WhatsApp or phone at +1 949 406 1705

6. Third-Party Cookie Policies

For more information about how our third-party partners use cookies and process data, please refer to their own privacy and cookie policies:

• Google Analytics: https://policies.google.com/privacy
• Meta / Facebook: https://www.facebook.com/policy/cookies/
• CookieYes: https://www.cookieyes.com/privacy-policy/

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with a revised effective date.

8. Contact

If you have any questions about our use of cookies, please contact us at info@hsmhealthinstitute.com or via WhatsApp at +1 949 406 1705.